Ashish Saxena

Founder & Co-CEO

Ashish Saxena is the founder and Co-CEO of HomeOptima with 15 years’ experience in business intelligence, solving complex problems for blue-chip corporations in automotive, food, and consumer goods sectors. During this time he led the development of many innovative and creative solutions using modelling and optimization strategies. Ashish has graduate degrees from University of Guelph, University of Waterloo and an MBA from Kellogg School of Management. Having gone through multiple home buying decisions, he realized that the absence of integrated information and decision tools made home buying a less confident process. He is committed to applying his 15 years of corporate experience in improving the quality of decisions by introducing innovative and user friendly decision tools that help both home buyers and real estate professionals.

Upkar Arora


Upkar Arora is Co-CEO of HomeOptima. He is also Managing Director and Co-Founder of Illumina Partners, an independent boutique advisory firm specializing in providing operational, financial and strategic expertise to mid-sized businesses. He has 30 years of experience working extensively with public and private companies on operations, capital markets transactions, acquisitions, dispositions, turnarounds and financings, as a senior executive, advisor or principal. Prior to forming Illumina Upkar held senior management positions with Electrovaya, Reliance Aerotech, Oncap Investment Partners, a $400 million private equity fund sponsored by Onex Corporation, TrizecHahn, Olympia and York/Reichmann International and Nortel Networks. Upkar is a CPA, CA, CMA and holds an ICD.D designation. He has served as Chair of the McMichael Canadian Art Collection for the past three years and sits on the Advisory Council of the University of Waterloo’s School of Accounting and Finance.